MADRID IS A LANDSCAPE

WORK: Creative Direction of the audiovisual campaign for the program “Madrid is Landscape”.
CLIENT: Madrid City Hall. Area of ​​Cultural Heritage and Urban Landscape.
DATE: 2025
PROYECT LINK: CLICK HERE
COLLABORATORS: Juan Rayos.

This work is conceptually linked to the program for the 25th anniversary of the European Landscape Convention. This campaign is one of the awareness-raising activities being promoted within the framework of the anniversary.

This is a video-creation campaign with the aim of promoting awareness of the city’s viewpoints, fostering sensitivity towards the landscape, its heritage and social value, highlighting the variety of landscapes in the city of Madrid, and encouraging independent visits to the viewpoints.

This campaign is designed as a long-term initiative for its presence on the digital screens of Gran Vía-Callao. The proposal aims to be engaging through artistic creation, utilizing video footage of views from eight different viewpoints. It will leverage the multi-screen nature of each digital display in the area, combining the identification of each viewpoint, its characteristics, and its requirements for institutional communication, with the campaign slogan: Madrid is landscape. Discover the landscape of Madrid from the city’s viewpoints.