TRENDS

How can we translate the findings of 200 consumer studies into an experience that fosters dialogue between the organisation, its headquarters and society? We wanted to go beyond the report and turn it into a playful event that would spark reflection on cultural shifts and new meanings of consumption.

We developed the visual identity for TRENDS 2022 and a site-specific experience, The Funhouse Prelude, which connected La Matriz —the space at The Cocktail’s headquarters— with the city. Through a hall of mirrors, interventions in passageways and a series of videos for the building’s screens, we created a prelude that accompanied the presentation and live stream of the event, encouraging reflection on boundaries, sustainability, new conveniences and the social life of consumption.

Lobby and Lift Video

The proposal suggested a number of changes to the communal areas at WPP’s headquarters, such as the screen in the lobby and those in the lifts.

Audiovisual introductions

To liven up the seating area at the event and keep those watching the live stream entertained, we created two videos linked to the story being told.